Humanity is currently at the mercy of a new and fearful outbreak of Eco-Lie.
No, I am not referring to the nasty, disease-inducing bacteria, but to companies that put a very dubious green spin on their products and processes by adding the word ‘eco’.
For me ‘eco’ means that something is ecological, that it is in tune with the sensitive ecosystem we call Earth. Altering a product to make it a little bit greener is commendable, but that does not make it ‘ecological’. I also want to expose other wrongful uses of the words: environmentally-friendly, green, renewable, etc. So, below are the main perpetrators of this latest Eco-Lie outbreak.
I will add to this category as I come across fresh offenders, but please, feel free to drop any Eco-Lies you come across in the comments box or via the facebook page. I will be more than happy to expose them for the scams that they are.
So then, Eco-Lie #1:
Boing says this about its new jumbo jet, “ The new 747-8 Freightliner flies to its international air show debut in historic fashion, crossing the Atlantic Ocean to the Paris Air Show using a renewable aviation jet fuel. This is the world’s first transatlantic crossing of a commercial jetliner using biologically derived fuel. Each of the airplane’s four-GE GEnx-2B engines is powered by a blend of 15 percent camelina-based biofuel mixed with 85 percent traditional kerosene fuel (Jet-A)”.
Ok Boing, you’re obviously trying to put a green spin on things, but don’t take us for fools: Renewable jet fuel? A biologically derived fuel? Erm, didn’t you say something about this being 85 percent kerosene? Please. Most of us are aware that biofuels are not really green. We also fear that should the aviation industry turn to this ‘clean’ form of energy, the problem will get a lot worse.
So Boing, you have made the Eco-Lie wall. Well done. An aeroplane fuel made of 85 percent kerosene is anything but ‘renewable’. When you manage to fly a plane on nothing but the massive amount of waste created by the airlines; then we’ll talk.
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Photo courtesy of iknowmeinuk